Linkedin Group Photo

Coaching & Accountabilty

The Strategic Focus Club

Powered by The 90 Day Year for Family Owned Businesses

And where do you even begin?

Imagine having the focus of a professional athlete, daily.

Say goodbye to overwhelm and hello to more income, opportunities, and time for what matters most.

Learn how to be a leader who stands out from the crowd and gets results without leaving your home or office.

You have the ability to uncover previously unseen ways to focus that lead to more income and time off.

Being a business leader can seem overwhelming, I know.

“Ideas are easy. Execution is everything.” – John Doerr

I help business owners, and growth-minded leaders, get to the next level without being overwhelmed and always on.

What Others Say About Shawn


“Shawn was one of our highest-rated presenters at our 2023 show. He was great to work with – tailored his presentation to our audience. Always positive and upbeat in our time of working together. I look forward to working with him again!”

- Cheryl Higley
Director of Education and Content
Snow & Ice Management Association

“Before working with Shawn I didn’t have anyone to keep me focused and accountable on the growth of the business. I am much more focused now on working on the business, and not caught up in the day to day. He is genuine, diligent and has a great strategic mindset, working with Shawn has been game changing.”

– Kevin Cassidy
Founder & President of Cassidy Paving Haverhill, MA

Shawn is a rare gem in the business world. He cares deeply about others and is absolutely committed to challenging his clients to be the best version of themselves. He lives and breathes coaching and is dedicated to excellence. It's such a pleasure to work with Shawn and his network of talented genuine business stars. He calls it as he sees it and his frankness has helped me grow significantly!

- Mark Bloodworth
Founder of Lifeblood Performance
Melbourne, Australia

Your Efforts Thus Far Haven't Helped You
Become The Leader You Are Capable Of.

Maybe you walk away with some excellent notes from the keynote speaker. They inspired you, they gave you some great ideas, but somehow you fall back into the same old habits and overwhelm you, and nothing changes.

You’re starting to give up altogether because it’s looking like NOTHING is working. I know because I have been there. I have been reading business books and listening to speakers for years; I love them both but find it challenging to create lasting and meaningful change.

I Get It, and I'm Here to Help.

I’m Shawn Shepheard and I help business owners, and growth- minded leaders, achieve bigger results, see new opportunities and enjoy more time off to enjoy what matters in life with a combination of:

Until you commit to transforming your habitual behavior and thinking, your results won’t change.

I’ve worked with business leaders worldwide for over 25 years, everything from small family-owned businesses to major global corporations; I am talking about leaders with an impressive track record of achieving outstanding results.

The truth is that we all share the same issues.

The voices in our heads say:

  • The demands on my time are overwhelming.
  • I can’t keep going like this.
  • I am tired of being on 365 days a year.
  • If I could just enjoy one weekend without looking at my phone.
  • I need help but have no idea where to even begin.
  • There must be a better way.

I hear it ALL the time, usually after the second glass of wine at dinner.

As a keynote speaker and corporate trainer, I heard the same issues repeatedly from business leaders. And the worst part of it is that they felt all alone and thought that is just the way it is being a leader and bought into that story.

I kept thinking that there must be a better way; I just didn’t know what it was.

One day I asked myself the question, “What If I put all of these amazing leaders in one room and coached them as a group?”

So, I did.

For the first group, I invited 14 business leaders from across North America from various industries. From family-owned businesses to large nonprofits, major international corporations, bestselling authors, television executives, and put them in the same room.

It was magical.

They were NOT the only ones going through this. It was commonplace for high performers like them.

I provided the framework and coaching, and they learned from each other while having a great time.

They left the sessions feeling recharged and came away with new thinking and ideas that they could immediately apply in their organizations.

They had a detailed action plan and a coach and team of colleagues to support them and hold them accountable.

They started experiencing real, measurable change.

Their colleagues wanted to know what they were doing differently.

The magic behind having real, no BS or hiding conversations, being coached on activating their vision while being supported by a group of other business leaders was powerful.

It changed their lives, and they brought the results of that newfound knowledge and expertise back to their teams and changed them.

No course, book, one-time speaking, or training event will give you the measurable results you will get with me in your corner…

  • Executive coach with long success with leaders
  • The best content with follow-up and measurement
  • World-class community
  • Ongoing support, no one and done
  • Accountability to keep you on track
  • Measurable progress

For Business Leaders Who Want to Get to The Next Level without Being Overwhelmed and Always On

  • Keynote speaker $5000 – $25000
  • Corporate Trainer – $3000 – $5000 per session

And what happens after the session? Nothing! Your team goes back to regularly scheduled programming. Nothing gets implemented.

And a month later, when I ask the question, “How is your team acting differently since the keynote speaker?”


How’s that for your ROI?

You and your team deserve better.

Helping business owners, and people that act like owners, get to the next level without being overwhelmed and always on.

It’s time to change the learning equation!

Learning + Behavior Change = Business Outcomes.

Learning alone doesn’t create Change. Ideas are only valuable when applied.

Go from overwhelmed to laser focus that will get you to the next level.

And much more.


The Strategic Focus Club

Simply put, people who play at the highest level do things differently than most.

It’s all about developing a winning mindset, and routines, and moving into ACTION.

Peak performance is about focusing on the right things at the right time.

The bad news is that Shawn’s coaching roster has a long waitlist.

The great news is that you can access monthly group coaching sessions with Shawn and his all-star community!

I must warn you, I have a strict no-jerk policy, and this is for leaders who have a bias for taking action.

You get monthly 90-minute group coaching calls with Shawn, and a private online community to keep you accountable.

What's Included?

  • Monthly group coaching calls
  • Three in-person retreats a year
  • Quarterly team challenges
  • Private community to keep you accountable and on track with your results
  • Access to Shawn’s best training