The Performance Edge
How Business Leaders Execute Like Elite Athletes
You’re trying to perform at a high level in your leadership role. To do this, you’re learning from peers, reading business books, and attending conferences. But here’s the problem – you’re learning from people who are only slightly ahead of you, rather than going to the source of peak performance.
What if, instead of looking at business strategy, we looked at performance strategy? What if we learned from those who’ve spent decades studying and perfecting the art of consistent execution?
In this paradigm-shifting presentation, Shawn Shepheard reveals why the masters of performance live in sports, and how their proven principles can transform your business leadership. Drawing from 26 years of working with business leaders from around the world, Shawn shows how peak performance isn’t about doing more – it’s about executing better.
You'll learn:
- Why traditional business advice often leads to inconsistent results
- How elite athletes approach performance (and why it matters for business)
- The three core elements that create sustainable success
- A reliable framework for making better decisions under pressure
- How to execute like a professional when it matters most
Perfect for:
- Business leaders ready to elevate their game
- Teams looking to perform more consistently
- Leaders tired of working harder but seeing fewer results
Stop Stepping in Stupid
The No-BS Guide to Growing Your Business
You’re trying to perform at a high level in your leadership role. To do this, you’re learning from peers, reading business books, and attending conferences. But here’s the problem – you’re learning from people who are only slightly ahead of you, rather than going to the source of peak performance.
What if, instead of looking at business strategy, we looked at performance strategy? What if we learned from those who’ve spent decades studying and perfecting the art of consistent execution?
In this paradigm-shifting presentation, Shawn Shepheard reveals why the masters of performance live in sports, and how their proven principles can transform your business leadership. Drawing from 26 years of working with business leaders from around the world, Shawn shows how peak performance isn’t about doing more – it’s about executing better.
Your audience will learn:
- Why working harder isn't working anymore (and what to do instead)
- The three things all peak performers do differently
- How to identify and eliminate the low-value activities draining your energy
- A simple system for making better decisions under pressure
- How to build momentum that creates sustainable growth
Perfect for:
- Family-owned business conferences
- Leadership development events
- Industry-specific conventions
- Business growth summits
This isn’t about theory—it’s about transformation. Shawn combines real-world stories, interactive elements, and actionable frameworks that business owners can implement immediately.
Customization: Shawn tailors each presentation with industry-specific examples and challenges relevant to your audience. Pre-event calls ensure the content addresses your group’s unique needs.
Takeaways: Attendees receive a custom implementation guide with key frameworks and action steps to ensure the insights translate into real-world results.
Harness The Bull
Stop Running Wild. Start Running Smart.
Look, I get it. You’re the one who actually did it – started a business while others just talked about it. And that “figure it out” attitude? That’s what got you here. Maxed out credit cards, sleepless nights wondering about payroll – you’ve weathered it all.
But here’s the thing: those 80-hour weeks aren’t sustainable, and deep down, you know it. Your strong work ethic is both your superpower and your kryptonite. You’re proud of it (as you should be), but it’s running wild like an untamed bull.
Here’s the hard truth: what got you here won’t get you where you want to go.
In this no-BS, 47-minute session, I'll show you:
- How to turn your “do everything” mindset into strategic action
- The counterintuitive way to grow (hint: it’s about doing less, not more)
- Real strategies from owners just like you who’ve figured this out
In this inspiring and practical 47-minute interactive session, you will hear real-life examples of how owners just like you, built a business and life they love.
You will walk away with:
- The three moves that separate growth-minded owners from the pack
- A practical framework for doing less while achieving more
- A clear-cut action plan you can start today (not next quarter, not next year)
No theory. No fluff. Just straight talk about transforming that bull of a work ethic from something that runs you ragged into your biggest business advantage.
The revision maintains your direct, action-oriented voice while incorporating your tendency to speak directly to your audience’s experience. It’s more conversational and punchy, reflecting the style heard in your audio clips about taking action and focused thinking time.
“For several years the highlight of our annual conference has been Shawn Shepheard. The audience is laughing one moment, dabbing at a tear the next and all the while being challenged and inspired. He delights all ages and backgrounds and his message is universal. At a recent conference, an octogenarian said, “Shawn teaches me something new about life each time and I am so energized now!!!” And THAT is why we have him back each year.
– Casey Truffo
Be A Wealthy Therapist Orange County, California
“Shawn was one of our highest-rated presenters at our 2023 show. He was great to work with – tailored his presentation to our audience. Always positive and upbeat in our time of working together. I look forward to working with him again!”
– Cheryl Higley
Director of Education and Content
Snow & Ice Management Association
Snow & Ice Management Association
“As the host of my signature event, Book Breakthrough New York City, Shawn was nothing short of amazing! His style is engaging, entertaining and inspiring – all of which made both our in-room attendees and simulcast audience feel special and right at home. If remarkable is the word you want people to use in describing your event, look no further than Shawn Shepheard.”
– Elizabeth Marshal Co-Founder of Book Breakthrough NYC
Love Your Customer or
Someone Else Will
What if adding new customers could be as simple as loving the ones you already have?
You know that a top priority is keeping your pipeline full of hot leads. Failure to do so typically results in cash flow problems that could hurt your business.
But marketing to keep your pipeline full can be expensive – especially if you’re advertising to an audience who doesn’t know who you are.
Since your existing customers already love you, why not leverage those relationships to acquire new business in the easiest way possible?
Look, growing your business is actually much easier than you think. Instead, all you need is a marketing and branding strategy that will bring your most ideal clients directly to you.
Hint: those potential clients are already within two degrees of separation. Let’s bring them even closer!
During this interactive presentation, you’re going to learn a simple and easy system for monetizing the connections you already have so you can add more revenue to your bottom line. You’ll learn the secrets to inspiring your existing clients to bring new business to you, as well as how to automate your client attraction process.
Have Your Audience Thanking You
For Bringing The Shawn Interactive LIVE Experience to Them
Contact Shawn at [email protected]
© 2024 Shawn Shepheard