Can you think of one brand, company, store, coffee shop or restaurant that you absolutely love?
You know the one that you tell all of your friends about? They are so good you can’t help but talk about them.
A great way to start a meeting is to ask the question above.
Have everyone write down their answer and share the reason why they love that brand.
Then ask this question:
If we ran our business like (insert brand), what is the FIRST thing we would do differently?
“When you serve the customer better, they always return on your investment.”
– Kara Parlin