THE PLAY OF THE WEEK
Most business owners spend more time watching what everyone else is doing than defining what winning looks like for their own game.
You see the big follower counts, the fancy marketing, and think, “Maybe I should do that too.”
But here’s the truth: If you’re always chasing what others are doing, you’ll never win your own game.
GET ON THE ICE
Four questions to play your own game:
- How many qualified leads are you getting every week? Not just any leads—qualified, right-fit leads.
- Where are those leads coming from? Track it. Ask every new client: “How did you find me?”
- What are you doing with those leads, and how fast is your follow-up? You need both: fast AND consistent.
- What are you doing after they become a client? Are you so good they want to tell their friends?
QUOTE OF THE WEEK
“Be yourself; everyone else is already taken.”
― Oscar Wilde